Following JK Molina (@OneJKMolina) on Twitter for a year now, I'm amazed at how fast he's grown from being a nobody from a third-world country to one of the biggest ghostwriters on Twitter.
He doesn't know a word of English before his Twitter journey. I am amazed at this kid's work ethic. He's only 22! Maturing and growing in his career, his following grew from 0 to 150k.
It was time for him to rebrand himself and reposition to be more professional and "grown-up". What follows is my proposal for his rebranding.